I am fascinated by obsession, but I don't understand it; I don't think anyone does. You're right in saying that it does not want to be placated, but I don't think that means it can't be marketed to.
I think advertising and the world created in the fashion magazines are about desire, ever-inflating, ever-more-florid desire, and desire is the opposite of satisfaction. It's like rubbing, rubbing, rubbing and never having an orgasm. It's ideally meant for people who don't know how to be satisfied. My thoughts about the porn industry are similar; in a way, everything gets addressed in porn -- love, hate, contempt, neediness, violence, tenderness, you name it, it's probably in there someplace. But it has that same repetitive, numb, obsessive quality that ads do. Even when the porn is very dark, there's a way that it doesn't get into that pit. I think the hilarious imaginary ad you came up with ("Sometimes nothing gets me off at all") is closer, just because it accepts bad things without trying to fix them, and that's why it wouldn't run as an ad. Though if somebody did run an ad like that, they'd have the media talking about their ad and their product for several years.
I dont know where he gets it from, probably the internet, writers!